Built By The People.
For The People.

Welcome to The Populace

The Populace Collective is a curated beauty and wellness destination in the heart of Stillwater, Minnesota, created around the people who bring it to life. Inside, you’ll find a collective of independent professionals, each with their own expertise, perspective, and passion for helping others feel their best.

Come for the service you’ve been searching for. Stay for the relationships, thoughtful care, and feeling of belonging that comes from finding your people.

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A woman with shoulder-length hair walking past shelves of skincare products in a store with wooden floors.
A woman with shoulder-length hair walking past shelves of skincare products in a store with wooden floors. 
The People of Populace

Independent in craft.
Connected by community.

The heart of The Populace is the collective of artisans who bring it to life. Each stylist, artist, aesthetician, medical provider, and wellness professional brings their own distinct expertise, perspective, and approach to care.

Together, they create an experience that feels personal, collaborative, and deeply rooted in connection. Explore the collective and find the artisan who feels right for you.

Meet the Collective

Services & Experiences

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A minimalist line art drawing of a person's face in profile, with a hand holding a pen or makeup brush near the lips.
A minimalist line art drawing of a person's face in profile, with a hand holding a pen or makeup brush near the lips. 
Independence, Together

A collective built on connection, not competition.

The Populace was founded on the belief that independence and community are stronger together. Here, talented beauty, wellness, and creative professionals have the freedom to build businesses that are entirely their own while sharing an elevated space rooted in collaboration, respect, and genuine support.

For our guests, that means a thoughtfully curated community of trusted experts under one roof. Whether you’re refreshing your look, investing in your well-being, preparing for a meaningful occasion, or simply taking time for yourself, you can find personalized care from someone who truly understands you.

Discover our story
A woman with long curly hair sitting in a cafe, smiling, looking at someone off-camera. She is dressed in light-colored clothing and sandals, with a relaxed pose, next to bookshelves filled with books.
bordered

Your next trusted expert
may already be here.

Explore our collective, discover the professional who feels right for you, and book your next beauty, skin, or wellness experience directly with them.

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